According to viewership numbers, very few people watch CCM. Since so few people watch it, I have to assume most readers of this blog don't even know what it is I will provide an explanation. In a nutshell, CCM is the C-SPAN of Montgomery County. CCM provides live coverage of council sessions, press conferences, and public affairs programming. CCM is delivered as a cable channel and many shows are available from the county website or youtube.
Adam observes that the CCM budget has grown substantially: 16.9% in FY07, 13.9% in FY08, and an amazing 22.9% in FY09. That is breathtaking, especially considering the cuts that have taken place elsewhere in the budget.
Adam's explanation about the CCM program and its budget growth? Incumbent protection. Adam explains:
All too many of these programs seem to have a common primary purpose: making the incumbent office holders look good. Over and over again, politicians are shown prancing at press conferences, smiling to their adoring admirers and explaining why Montgomery County is such a wonderful place to live – under their leadership, of course. County Report, CCM’s flagship weekly program, is little more than a parade of such political frolicking.I won't repeat Adam's other observations but I encourage you to read his essay. I agree with most of his points. However ...
It is important to understand that the CCM is not funded out of the county's general revenues. Rather, CCM is part of a separate budget (the "cable communications plan") that is funded primarily by franchise fees which are paid by everyone subscribing to cable TV. Pull out your bill and take a look. It may seem small on your bill (well, maybe not) but it adds up. The current budget calls for franchise fees of roughly $10.6 million. Revenues from some smaller sources bring the total income to $15.8 million for all things cable.
The cable revenues are not to be used for items outside the cable budget (although the county has been known to borrow from it occasionally). But the bottom line is that cutting CCM is not a useful response when our elected leaders ask what we would sacrifice to help balance the budget.
That said, cutting CCM might be useful for a number of other reasons. For example, our political leaders have better things to do with their time than do interviews that are watched by almost no one. The FY09 CCM budget is roughly $2.5 million. Of that, the Public Information Office (the source of the most pointless of such shows) is $720 thousand, about 29% of the CCM budget. (Would it be too much to ask that some of that be used to make CCM work on Apple Macs?)
In my opinion, many of the other shows produced by or distributed on CCM are also of little value. Most of them are just filler between county council sessions. What is missing is more valuable video such as council work sessions and committee and commission meetings. These videos would provide citizens with a much more useful understanding of what the county government does than pablum produced by a public information office. (Note that the county has an even larger budget for "public information" that does come from general revenues. And which should also be cut.)
In the past, I have recommended that we give up the channel entirely (presumably getting something valuable in return) and instead provide streams and archives over the web for the videos that are truly vital to informing the citizenry of their government. I recommend that for most of the channels in the PEG network.
As I write this, I have turned on CCM to see what is being broadcast. It's Councilmember Nancy Floreen holding her dog and talking about her family ("Lady is a rescue schnoodle ...") and showing family photos of her travels around the world. Very entertaining. But how is this a justifiable use of taxpayer funds?
Note: The county will deny that franchise fees are a tax. Call them what you will.
The fees can be redirected to other cable-related operations, such as handling consumer complaints about cable companies, which is an activity that has been cut while CCM has grown. Furthermore, what does it say about the county that CCM has a dedicated revenue stream but the police, fire fighters and schools do not?
Adam, "Dedicated revenue stream" may be accurate but it also implies something that may be misleading. Specifically, if TV subscriptions go down, then the dedicated funding stream goes down with it. I consider this a realistic problem because, with the popularity of satellite, internet, and other alternatives to franchise-based TV, many people are reducing or totally dropping their TV subscriptions. (I did.) So in some ways, projects dependent on the cable fund are at serious risk comparable (albeit different) to that of being funded from general revenues. The cable companies have done a "good" job of making up for the loss of customers by increasing prices but there is a limit to how long that strategy will work.
So your broader question about whether schools, police, and fire fighters aren't entitled to a dedicated funding stream seems to me like the wrong question. But if you insist, ok, I say that no, they're not entitled. They need to justify their requests and we need to prioritize those requests along with our taxes.
As for CCM and the cable fund, note that the Council and Executive are not even obliged to spend all revenues collected each year in the cable fund. Indeed, they are overspending, using a cash reserve in the fund. So rather than trying to justify dedicated funding streams elsewhere, I'd recommend telling the Council and Executive to decrease CCM's budget (for the reasons we all agree) irrespective of what's going on elsewhere. Conceivably, it might even lead to lower franchise fees. Wouldn't that be nice.
State-controlled media are trying to boost the public's opinion of their controlling politicians. This is not a surprise.
And here's a useful idea for CCM: sponsor, or at least broadcast, private citizens' investigative work into County government accountability, budgeting, contracts integrity and politicians' use of resources. That might actually be a decent use of Montgomery taxpayers' money.
Of course being a government-controlled TV station, CCM's interest in enabling such programming is likely very low.
Wow I would have to complain more than all of you combined to come up with a blog with a worse name. Seriously, do you think anyone cares what you think about cable companies. I was thinking about starting a blog about the examination of pocket lint and my complaints on the washing machine industry and naming it The the Sacrifice of Enthalpy, but then I saw your blog, and realized what a pathetic mistake that would be!
Post a Comment